AMEX + Tina Fey

Amex wanted to launch their Pay It/Plan It app functionality, but how do you make an app update exciting? You bring back Tina Fey. Which meant we got to write jokes for Tina Fey, and also directed His Holiness Ethan Hawke as VO talent. (Inside gossip: Ethan regularly sneezes if he runs a comb across a specific part of his scalp. Stars, they’re just like us!)