High School Summer Pass

For Planet Fitness, we created this bright, playful campaign (with teen star Mckenna Grace) to announce their program High School Summer Pass — where teens get to work out for free all summer long at Planet Fitness.

The campaign was a huge success, with Planet Fitness enjoying record enrollment and engagement from their youngest audience all summer long.

Client: Planet Fitness

Publicis NY

ECD- Grant Mason
CD- Danny, Sebastian
AD - Eli Perez
CW- Kate
Designer- Chloe Kang