When I started on Planet Fitness, the Super Bowl spot starring Lindsay Lohan had already been sold in. So while I can’t take credit for the spot itself, we did create all the social/digital work that came alongside it.
Even better, between takes on set I managed to grab 10 minutes with William Shatner and quickly filmed a TikTok dance remix of Auld Lang Syne that dropped on New Year’s Eve and garnered 24 million views in the first 24 hours, by far the most popular TikTok content PF has ever had.
Client: Planet Fitness
CCO: Erica Roberts
ECD: Grant Mason
CD: Danny, Sebastian, Alanna