Triscuit
Everyone knows Triscuit, but most people who love Triscuit are grandparents. So we launched a total brand refresh that modernized, dramatized, and younger-ized the company’s image, which increased sales by 30%.
Client: Triscuit
Created at Digitas NY
GCD: Zoe Bell
Creative Director: Danny Gottleib & Sebastian Andreassen
Copywriter: Greg Peterson
Designer: Andrea Acevedo
:15 launch spot
:30 sec