Everyone knows Triscuit, but most people who love Triscuit are grandparents. So we launched a total brand refresh that modernized, dramatized, and younger-ized the company’s image, which increased sales by 30%.

Client: Triscuit

Created at Digitas NY

GCD: Zoe Bell
Creative Director: Danny Gottleib & Sebastian Andreassen
Copywriter: Greg Peterson
Designer: Andrea Acevedo

:15 launch spot

:30 sec