Wheat Thins wanted to position themselves more strongly as a salty-sweet evening snack, so we created and launched their new campaign in partnership with Funny Or Die and real-life salty-sweet comedy couple Paul Scheer and June Diane Raphael. This was also my first-ever pandemic TV shoot! A depressing career milestone, but a career milestone nonetheless.
Client: Wheat Thins
Created at Digitas NY with Funny or Die
GCD: Zoe Bell
Creative Director: Danny Gottleib & Sebastian Andreassen